At our core, designers are communicators, we decode, interpret, and translate information and ideas which is then applied to one or more of the vehicles we have in our creative arsenal.
Unfortunatily many designers, schools, clients, etc.. value each of these qualities differently, not quit understanding that they are of equal importance. What's the point of conceptualizing and interpreting a big idea without presenting it in a creative manner? You see it everywhere these days, left justified all caps Helvetica, Gotham, News Gothic, sure the message won't get lost but is it being elevated creatively? This seems to be where we are these days, I wouldn't call it bad design it's just non-existent design.
The focus has definitely shifted, the craft has definitely taken a backseat, where back in the 90's during the digital transition we looked at design as an art form. You had the whole grunge movement with the David Carson's and Emigre' magazine driving us all to push creative boundaries. Unfortunately what was being communicated many times was lost in the process.
Communicating Information is quickly becoming the most valued design quality, making sense of chaos and delivering it clearly. This is a skill that only a handful of designers poses, it's not sexy, it won't get you published, and you definitely won't win any awards. When was the last time you looked at a street map or at a interface and stopped to think about who designed it? Unless it's flawed it becomes transparent, a part of our lives that's success is measured based on how invisible it is.
I believe strongly that as a designer today you need to posses each of these qualities equally. Especially as our role changes with the on-slot of new technology, in a culture of disposable trends. A great Designer stays true to the fundamentals of good creative design, while clearly communicating ideas and information. It also helps to be a good educator, therapist, and mediator but that's a whole other posting.



