What if a "PC" really was a person?

I'm not sure if you've seen the new Microsoft "I'm a PC" viral ads on the web which are part of Crispin Porter + Bogusky's 300 million dollar counter campaign to Apple's highly successful Mac guy vs. PC guy ads. The idea is to us "PC guy" against Apple and other competitors by showing that PC users are much more diverse than a single nerdy stereotype. The problem is that the "PC guy" is a metaphor for the hardware and Windows OS, not the individual users. Since the "PC guy" is a somewhat likable nerd to which we all have a soft spot, it was easy for Crispin Porter + Bogusky to hijack this idea and throw it back in Apple's face. If it were up to me I would have used a little less restraint when depicting the PC as a person...

Now this is more like it!