M Blitz Iceland

We've talked a little bit here about the M Blitz movement before...

John Bielenberg's Project M team in Iceland just completed 7 M BLITZ's in 48 hours. That's 2 days from start to finish!

The goal was to use design to do something positive, in the public realm, as a response to the current economic crisis in Iceland. They were required to produce a 48 second video to document the project. Our hope is that this will to a global movement among young designers.

Check them out! 

What is an M Blitz?

An M BLITZ is a crazy, chaotic, energizing, rapid and satisfying project that uses design thinking for the greater good. Comprised of a 5 member team of designers, or other creative collaborators, the BLITZ team is challenged to produce a completed project in a weekend’s worth of time. Several components are required for a successful BLITZ.

1. A location that is removed from the teams normal environment.
2. Willingness to “think wrong” and challenge the status quo.
3. Belief is the potential of creativity and design to have an influence on shaping the future in a positive way.
4. 48 hours of dedicated time.
5. A healthy supply of Atomic Fireballs (no substitutions of Hot Wads or Mars Hot Breakers).