have trouble with the whole notion of letting anybody tell everyone what's on
their mind at any given moment. And as anyone who’s dabbled in Twitter
knows, they do! I only "follow" people who tweet very little because
the ones who do it every second of the day flood my window with endless,
meaningless tweets. Ya know: what they had for lunch, what cocktail they’re
enjoying while I'm working, or just some general, mundane comment
about nothing in particular. I think Twitter should not only limit the
number of characters you can type but also the number of tweets you can post
said, we’re finally starting to see some real world use for Twitter. If you go
to Twitter's Fan Wiki, you can find all
kinds of apps that help you cut through the noise and find some useful
info like job postings, dating, news, etc. And yes, they even have an app
called TwitBlocker that
quells your friends who are excessive tweeters. One of the most
interesting new Twitter apps is from our good friends at Language in Common. Tweetbuzzer tracks buzz around brands in real
time. It’s very cool-check it out!
I'm not sure if you've seen the new Microsoft "I'm a PC" viral ads on the web which are part of Crispin Porter + Bogusky's 300 million dollar counter campaign to Apple's highly successful Mac guy vs. PC guy ads. The idea is to us "PC guy" against Apple and other competitors by showing that PC users are much more diverse than a single nerdy stereotype. The problem is that the "PC guy" is a metaphor for the hardware and Windows OS, not the individual users. Since the "PC guy" is a somewhat likable nerd to which we all have a soft spot, it was easy for Crispin Porter + Bogusky to hijack this idea and throw it back in Apple's face. If it were up to me I would have used a little less restraint when depicting the PC as a person...
The backlash against hipsters seems to be gaining full steam, though I can't say I'm disappointed. Living so close to Valencia St. in the Mission district of San Francisco, somedays it seems like an endless sea of white framed sunglasses glasses, modified fixies, Parliament smoke, and of course Irony.
I'm not saying I'm against the whole hipster thing, I have even been accused of being one myself once or twice. It's just an inevitable part of the the life cycle of the "trend" The post peak backlash. Once a trend reaches a level of absurdity, when participants have out done one another trying to stand out while staying within the strict guidelines of the trend. All trends eventually die otherwise it wouldn't be called a trend, though the hipster seems to be sticking around much longer than past trends. The key to the longevity of the hipster I believe is it's ability to morph, last year was trucker hats and skateboards, this year it's fixes and a keffiyeh.
You can be sure of one thing though, once the mainstream embraces a trend it's only a matter of time till it's dead. The end is definitely near for the hipster, If you don't believe me check out these deck links: